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Monthly Archives: February 2011
5 business benefits you can get out of Google Alerts !
They are: 1. Monitor yourself 2. Monitor your competitors 3. Find Customers 4. Spot emerging trends 5. Find who’s linking to you Lets explore !. Google Alerts is a simple tool that monitors the web for your ‘topic’ of interest … Continue reading
Posted in Monitoring
Tagged Brand Monitoring, Google Alerts, Hospitality Trends, Traffic
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Is Google influencing Hotel distribution ?
Is Google trying to downplay the importance of direct booking of Hotel rooms ? Let’s explore !. Google has recently implemented a feature that will show average price and availability of Hotels in its search results on the Google Maps. … Continue reading
Hospitality’s top 3 hottest trends for 2011
1). Social Media Engagement. 2). Interiors Renovation. 3). Mobile Programs. The above are going to the hottest trends for 2011, as per TripAdvisor’s recent survey of more than 1000 Hotel Managers and Inn Keepers / owners. Social Media Engagement: As … Continue reading
Posted in Social Media Marketing
Tagged Hospitality Trends, Influencers, Loyalty, Mobile Programs, Word of Mouth
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Groupon clones – for the Travel Industry !
Let’s face it. Groupon could potentially be valued at 15 Billion dollars when it gets ahead with its IPO plans. Earlier, they rejected a 6 Billion dollar bid by Google. And they recently raised a record 950 million dollars from … Continue reading
Hoteliers – Are you courting the travel bloggers ?
In this article, we’ll see why travel bloggers are an important node in the Hospitality Industry, and what benefits does Hotels stand to gain by working closely with them. Travel bloggers are avid travelers themselves. They love to travel, see … Continue reading
Increase sales by improving your Customer touch point experience !
In the previous article, we discussed about the importance of Customer Experience Map. In this article, we’ll delve a bit deeper and talk about Customer Touch points. A Customer comes in contact with your Brand (product or service) at various stages … Continue reading
Posted in Customer Experience
Tagged Customer Excellence, Customer Experience, Customer Map
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Hoteliers – Do you know your Customer Map ?
A Customer Map OR Customer Corridor is simply a pictorial representation of how a customer found your property, booked and used its facilities. Typically, Hoteliers get to know about their guests only when they Check-In to the Hotel. Thats when you get to meet … Continue reading
Posted in Customer Engagement
Tagged Customer Excellence, Customer Experience, Customer Map
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4 steps to an excellent Guest Feedback Management System
Here are the 4 steps : 1. Feedback gathering 2. Feedback Analysis 3. Feedback Workflow 4. Close Feedback Loop 1. Feedback gathering: We discussed about feedback gathering / data collection and its importance in the last couple of articles on Why … Continue reading
Why Hotel Guest Comment Cards are not helping the cause ?
What are Guest Comment Cards ? – A piece of paper to collect feedback from Hotel guests. The card has to be filled by the guest and dropped into a feedback box or handed over to hotel staffs for further … Continue reading
Hoteliers – Don’t make this mistake !
In this blog post, we’ll take a look at a very simple yet a serious mistake that several hotels often make. During our interview with several Hoteliers, particularly in the Independent and Boutique Hotel segment, one of the prominent mistake that … Continue reading
Posted in Customer Engagement, Customer Experience, Customer Loyalty
Tagged Customer Excellence, Data Collection, Feedback
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