Not sure how many of you know that there is Cricket World cup going on in the Indian sub continent. Cricket is huge, cricketers are gods in the world’s second most populous nation. It’s like 4x of US population watching this sport. Not to forget several million fans outside of the sub continent.
The stage is set for a fitting finale on 2nd April 2011, at Mumbai, India between host India and Srilanka.
In this blog post, we’ll look at what the Hotels, not just in Indian sub continent, but elsewhere too, did to capture a piece of this madness, and what can be done for the Finals.
Many claim that the match of the tournament was the mouth-watering semi-final clash between arch rivals India and Pakistan in a day-night encounter at Mohali, North West of India happened on 30th March 2011. India went on to win the match by 29 runs. For those interested in the match stats, go here.
The stage is set for the finals now, at Mumbai, India with Sachin Tendulkar, the God of Cricket, playing in his home ground in his final world cup. He has never won a world cup, btw.
So, how was “life” in the Indian sub-continent just for one day (on 30th March)?
- Office timings changed to let employees enjoy the match.
- Movie theaters screened the match instead of movies.
- Companies allowed employees to bring their families to work to enjoy the match.
- Many schools, colleges, companies declared half-day off.
- Both Indian and Pakistani Prime Ministers enjoyed the match live.
And, How did Hotels, Cafes, Bars prepare for this showpiece?
- Unlimited alcohol, soft drinks, starters, giant screens (obviously)
- Cheer leaders, tattoo artistes, Vuvuzelas
- Indian traditional musical instruments – dhol, drum etc
- Lucky prizes
- Free drinks to women
- Waiters dressed in cricketing attire
- Special dishes made in the name of cricketers and their style of playing – Budget Pathan, Sizzling Sreesantha, Gayle’s punch and so on !
It is not about dining and drinking, but about the ‘whole experience’.
So, it was fun !.
BUT, I was little surprised that Hoteliers here in Singapore didn’t do much about it !.
First some facts :
1). Indians makeup a quarter of the 1.7 million foreigners in Singapore. Add up Pakistanis, the number only looks astonishingly huge.
2). Every Indian aged 2 to 100 loves cricket.
3). Celebration, along with family and friends, is part of the Indian culture.
4). Every Company with an IT department should have at least one staff from this sub continent.
Its clear its a lucrative market segment.
So, here are some tips to attract this population !
1). Talk to someone in your network (friends , family, staffs, social network etc) who knows cricket and what this sport means to people from the sub continent.
2). Call an IT Head of a company, and offer a group package for his entire team, given the possibility that many of his staffs would be from the Indian sub continent. They may have some group outing budget left to use.
3). Ask for a referral from your network. Get him/her to bring his family and friends to enjoy the match with discount.
4). Upsell (alcohol, soft drinks, food, one night stay, spa, foot massage – plenty of options to work with depending upon your offerings).
5). Find your best customers who have good social media presence. Give them a discount code and request it to be shared with his friends on Social Media.
6). Plenty of Groupon like sites have popped up recently. So, post a group deal.
6). Cricket is a complex game. So, learn a thing or two about the rules and the top stars of the game, so that you can strike some interesting conversations with your customers, WOW them and maybe even retain them forever.
Let your creativity begin to flow !
With the finals to be played between India and Sri Lanka, and with Singapore having a considerable population of these two nationals, what is the Hospitality industry in Singapore doing to appeal to them?
A smart hotelier in Singapore have already won my (and my friends’) business for the Semi-finals and finals !